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澳洲詹姆斯庫克代寫:大量的文獻

Keywords:澳洲詹姆斯庫克代寫

大量的文獻已經寫了關于品牌和營銷策略,從不同的角度和角度來看新的營銷主題。品牌失敗的Matt Haig(2003)看起來在一系列的100個案例研究,尋找失敗或失敗的品牌。它需要一個案例研究,并提供了許多有價值的見解背后的具體情況背后為什么品牌有時出錯。本書中大量的原始信息使得研究某些產品的失敗和其他人的成功成為必要。重塑品牌,由Jean Noel Kapferer(2001)著眼于新技術的影響,這已在商店品牌。Kapferer看著之間的相互聯系的全球事件和當地的活動,看品牌如何能跨越深層矛盾的復雜性和支撐的后現代世界。Pekka Sulkunen構建新的消費社會,John Jolmwood等人。(1997)提供了一個選擇,什么是所謂的“新消費”的文章,并提供了一個類似的角度對Kapferer的書。再次關注的焦點是如何從根本上發展技術已經改變了消費者和企業之間的關系。Stephen Brown和Anthony Patterson想象營銷(2000)如何看待持不同政見的元素從前衛藝術已納入主流品牌;正是在這個問題有趣因為它看起來特別是在一個特定的反主流文化的同化和對這些反文化傾向的相互作用。
澳洲詹姆斯庫克代寫:大量的文獻
A great deal of literature has been written about branding and marketing strategies that look at the subject of new marketing from a variety of different views and angles. Brand Failures by Matt Haig (2003) looks at a series of 100 case studies looking at failed or failing brands. It takes a case by case study, and provides many valuable insights into the specific conditions behind why branding sometimes goes wrong. The abundance of raw information in this book makes it essential for a study of how certain products fail and others succeed. Reinventing the Brand, by Jean Noel Kapferer (2001) looks at the implications of new technologies and what this has in store for branding. Kapferer looks at the interconnectedness between global events and local events, and looks at how branding can straddle the deep complexities and contradictions that underpin the postmodern world. Constructing the New Consumer Society by Pekka Sulkunen, John Jolmwood et al. (1997) provides a selection of essays about what is called the “new consumerism”, and offers a similar angle to Kapferer’s book. Again the focus is on how radically developing technologies have changed the relationship between consumers and corporations. Imagining Marketing by Stephen Brown and Anthony Patterson (2000) looks at how dissident elements from avant-garde art have been incorporated into mainstream branding; it is interesting in light of this question because it looks particularly at the assimilation of a specific counterculture and upon how these countercultures tend to interplay.

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