越來越多的整個世界崩潰到地球村的市場正在成為全球自然。不同的商品和服務的消費每天大多是國外制造(Cateora &格雷厄姆,2005)。越來越多的跨國公司和全球公司在新環境中尋找機會,給他們機會去更好地利用他們的長期目標(CzinKota,2007)。然而,有些因素是工作障礙的跨國公司和全球公司和毫無疑問這些因素可以稱為文化因素。有點誤解的文化因素可能不僅使組織難以實現其長期的目標和目標,在某些情況下它可能導致完全的失敗的商業組織(電話2004)。特別是文化束縛的產品和服務,需要增加適應(Hollensen,2007)。 意識到文化因素的重要性在國際營銷管理的成功,努力將指示本文批判調查,文化因素是如何塑造的黑與白的機會飛艇iPod碼頭。在論文的第一部分將努力調查,是否產品正在審查文化束縛。本文的第二部分將批判性評估不同的分配安排,組織可能對產品的分布和利用這種分銷渠道是否可以保持不同的從一個國家到另一個地方。在報告的第三部分將被引導來評估,如何適應公司的促銷方面從國家和地區。在論文的最后一部分,該產品將放在全球本土化連續的基地。
Increasingly the whole world is collapsing into the global village as markets are becoming global in nature. The different goods and services that one consumed on daily basis are mostly manufactured in foreign countries (Cateora & Graham, 2005). Multinational and global companies are increasingly finding opportunities in the new environment that provide them to opportunity to better utilize their long-term goals and objectives (CzinKota, 2007). However, there are certain factors that work as impediment in the way of multinational and global companies and undoubtedly such factors could be termed as cultural factors. A slight misunderstanding of the cultural factors might not only make it hard for the organization to accomplish its long-term goals and objectives, in certain cases it could result in complete failures of business organization (Briscoe, 2004). This is especially true in case of culturally bound products and services that requires increase adaptation (Hollensen, 2007).
Realizing the significance of cultural factors in the success of international marketing management, efforts will be directed in this paper to critically investigate that how the cultural factors are shaping opportunities for B&W Zeppelin iPod docks. In the first part of the paper efforts will be made to investigate that whether the product under review is culturally bound or not. The second part of the paper will critically evaluate the different distribution arrangements that they organization may utilize for the distribution of the product and whether such distribution channel could be kept different from one country to another. In the third part of the report efforts will be directed to evaluate that how the promotional aspect of the firm could be adapted from country to country and region to region. In the last part of the paper, the product will be placed on the bases of Glocalization continuum.