本報告將為您提供的背景和證據，形成一個營銷計劃的美體小鋪。在整個報告中，組織當前的營銷環境將通過完成營銷審計進行評估。它還將涵蓋他們目前的定位和目標策略以及營銷組合。美體小鋪由英國女商人安妮塔·羅迪克于1976年創立，她信奉環保運動和人權。美體小鋪是一家英國化妝品、皮膚護理和香水公司，生產和提供天然和公平貿易的美容產品。目前，該公司的產品種類超過1000種，包括護膚、護發、化妝和護膚產品。這些都有一個驚人的氣味與無盡的選擇和氣味。美體小鋪在英國及全球66個國家的3000多家加盟店銷售他們的產品。此外，美體小鋪出售他們的產品網上和通過子公司和美體小鋪在家方案。安妮塔·羅迪克于2007年去世;在此之前，Body Shop在2006年至2017年間由法國化妝品公司歐萊雅(L’oreal)擁有，巴西化妝品公司Natura現在擁有該公司。營銷環境代表了一個有時很難歸類的框架。特定的營銷環境是不斷變化的，機構需要了解他們周圍的世界正在發生什么。Jobber和Ellis-Chadwick (2013, p78)指出:“營銷環境是由影響公司向客戶提供產品和服務的能力的行動者和力量組成的。“首先，對于美體小鋪來說，重要的是要在內部和外部對其營銷環境進行同等的反思。兩者往往被稱為微觀和宏觀環境。這將幫助他們了解組織環境中的趨勢并制定計劃(R. Masterson & D. Pickton, 2014)。為了進一步支持他們的理解，可以使用分析，這些分析將在這份營銷報告中共享。
<标题> This report will provide you with the background and evidence that forms a marketing plan for The Body Shop. Throughout the report the organisation’s current marketing environment will be assessed through completing a marketing audit. It will also cover their current positioning and targeting strategy and their marketing mix.The Body Shop founded in 1976 by Anita Roddick who was a British businesswoman, believed in environmental campaigns and human rights. The Body Shop is a British cosmetics skin care and perfume company which produces and offers natural and fair-trade beauty products. It currently has a product range of over 1,000 skincare, haircare, makeup and body products. These all have an amazing smell with endless options and scents. The Body Shop sells their products in over 3,000 stores located in the UK and internationally in 66 countries which are owned and franchised. Also, The Body Shop sells their products online and through the affiliates and The Body Shop at home programme. Anita Roddick died in 2007; Before that, The Body Shop was owned by French cosmetics company L’Oréal between 2006-2017, Brazilian cosmetics company Natura now owns the company.The marketing environment represents a framework which sometimes can be difficult to categorise. Specific marketing environments are constantly changing, and institutions need to be aware of what is going on in the word around them. Jobber and Ellis-Chadwick (2013, p78) state “the marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers.” Firstly, it is important for The Body Shop to reflect on its marketing environment equally internally and externally. Both is often known as their micro and macro environment. This will help them understand trends within their organisations environment and make plans (R. Masterson & D. Pickton 2014). To support their understanding further, analyses can be used which will be shared in this marketing report.