<标题> Firm strategy, structure and rivalry are also important in ensuring national competitiveness. Strategy refers to several key strategic factors that characterize a firm thus, actions firms utilize to achieve both long-range and short-range goals. This is important because it helps the firm to utilize the best actions with which to compete and the market it wants to compete in. Structure refers to the industry composition, thus, the degree to which an industry is concentrated or dispersed, competitive or monopolistic, global or domestic. Rivalry indicates both the number of players and the level of competition among firms in an industry. Greater rivalry in an industry would lead a firm to higher levels of competitiveness visa vis its rivals. Rivalry is thought to be the most comprehensive of the three factors, as it often indicates the underlying strategy and structure of the competitors. This is more evident in Japan, where Japanese auto-makers have become competitive in the world market and has taken over major US and European auto producers.